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		<link>http://iamluca.wordpress.com/2011/07/27/2070/</link>
		<comments>http://iamluca.wordpress.com/2011/07/27/2070/#comments</comments>
		<pubDate>Wed, 27 Jul 2011 08:20:36 +0000</pubDate>
		<dc:creator>Luca</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[@cbrowndigital Yeah really. Lil Wane? Think carefully before you answer or you will be destroyed.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=iamluca.wordpress.com&amp;blog=6907057&amp;post=2070&amp;subd=iamluca&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>@cbrowndigital Yeah really. Lil Wane? Think carefully before you answer or you will be destroyed.</p>
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		<title>Milly comes to NEW VENUE Camden!</title>
		<link>http://iamluca.wordpress.com/2011/03/03/milly-comes-to-new-venue-camden/</link>
		<comments>http://iamluca.wordpress.com/2011/03/03/milly-comes-to-new-venue-camden/#comments</comments>
		<pubDate>Thu, 03 Mar 2011 22:00:30 +0000</pubDate>
		<dc:creator>Luca</dc:creator>
				<category><![CDATA[Events]]></category>
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		<category><![CDATA[Music]]></category>
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		<category><![CDATA[Camden]]></category>
		<category><![CDATA[Event]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[Milly Allen]]></category>
		<category><![CDATA[Monarch]]></category>

		<guid isPermaLink="false">http://iamluca.wordpress.com/?p=2064</guid>
		<description><![CDATA[New music visionary features London’s finest of the future.
<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=iamluca.wordpress.com&amp;blog=6907057&amp;post=2064&amp;subd=iamluca&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<blockquote><p>Upcoming internet sensation Milly Allen has partnered with The Monarch Camden for her latest ‘Milly’s World’ music showcase.
</p></blockquote>
<p><a href="http://iamluca.files.wordpress.com/2011/03/milly.png"><img src="http://iamluca.files.wordpress.com/2011/03/milly.png?w=450" alt="" title="Milly"   class="alignright size-full wp-image-2065" /></a><br />
Former Tottenham Hotspur player Paul Allen’s daughter Milly is billed as the ‘antidote to The X Factor’. Following a fantastic launch night at the Embassy Club, Mayfair, and events at the prestigious Proud Camden, she’s working with television Production Company who’ll broadcast highlights and interviews as Milly features Britain’s brightest and most vibrant unsigned acts across the web. You can also find updates from Milly at Musicology Magazine.</p>
<p>For Camden girl Milly, the Monarch is a natural home for ‘Milly’s World’ and the line up of her Camden Event has already created a buzz of excitement across NW1:</p>
<p><strong>Maverick Sabre</strong><br />
Milly’s World ‘s One to watch London born, Irish raised singer-songwriter Maverick Sabre is breaking the mould with his Guitar playing hip-hop reggae sound and I can only describe him as a little Firework . Beautiful but dangerous<br />
Dynamite and definitely not one to be missed, and he is the only person to ever perform at Milly’s World twice this is a real Exclusive!! </p>
<p><strong>Aruba Red<br />
</strong>Is a breath of fresh air with a mixture of sounds such as reggae, dub, acoustic, soul and her own experimental style.Aruba is an independent young woman who speaks openly about her political views and puts all the conveyor belt pop stars of today to shame. Watch out for Aruba you have been warned!! </p>
<p><strong>Ash Catch’em</strong><br />
Moroccan born and raised in West London Ash started rapping on pirate radio stations and after a short break is back doing Music where he belongs<br />
He has his own organic Style unlike anybody else in Uk rap scene at the moment. He has the full backing of the SBTV boys which speaks for itself. </p>
<p><strong>Rufio Summers</strong><br />
Is an artist songwriter and producer who’s sound has been growing along with the buzz around him, he started of in Rock Bands and his sound has grown over the years along with the buzz surrounding his name. He is Milly’s World very own Lenny kravitz</p>
<p>Along with DJ Layzee the music at ‘Milly’s World’, The Monarch Camden, will be as breathtaking as it is diverse. Miss this one at your peril!</p>
<p>Entry: Tickets £4 each available on the door.</p>
<p>Contacts @ Milly’s World<br />
Milly Allen – 07756916097<br />
millysworlduk@gmail.com</p>
<p>For further information / Use of pictures / Interviews</p>
<p>The Monarch :  +44 (0) 207 482 2054<br />
40-42 Chalk Farm Road<br />
Camden Town<br />
London<br />
NW1 8BG </p>
<p><a href="www.millys-world.com">www.millys-world.com</a><br />
<a href="http://www.youtube.com/user/millysworlduk">http://www.youtube.com/user/millysworlduk<br />
</a></p>
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		<title>Clement Marfo &amp; The Frontline &#8211; CHAMPION [Video]</title>
		<link>http://iamluca.wordpress.com/2010/10/12/clement-marfo-the-frontline-champion-video/</link>
		<comments>http://iamluca.wordpress.com/2010/10/12/clement-marfo-the-frontline-champion-video/#comments</comments>
		<pubDate>Tue, 12 Oct 2010 08:33:43 +0000</pubDate>
		<dc:creator>Luca</dc:creator>
				<category><![CDATA[Bawse]]></category>
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		<category><![CDATA[Champion]]></category>
		<category><![CDATA[Clement Marfo]]></category>
		<category><![CDATA[Frontline]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://iamluca.wordpress.com/?p=2060</guid>
		<description><![CDATA[Video by Clement Marfo &#38; The Frontline with their new single named Champion.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=iamluca.wordpress.com&amp;blog=6907057&amp;post=2060&amp;subd=iamluca&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<span style="text-align:center; display: block;"><a href="http://iamluca.wordpress.com/2010/10/12/clement-marfo-the-frontline-champion-video/"><img src="http://img.youtube.com/vi/ZuumfYqOKnM/2.jpg" alt="" /></a></span>
<p>I&#8217;ve watched Clement Marfo &amp; The Frontline grow over the past few years and with their dedicated fan base and amazing live performance set up, it&#8217;s a blessing to see that CMTF are finally getting some serious recognition.</p>
<p>Hopefully 2011 will be a great year for the band.</p>
<p>Out Now &#8211; Buy CHAMPION now from iTunes <a href="http://bit.ly/b3Q6Cj">here</a></p>
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		<title>We Are The World 25 &#8211; But What&#8217;s a Justin Bieber?</title>
		<link>http://iamluca.wordpress.com/2010/02/13/we-are-the-what-and-whats-a-justin-bieber/</link>
		<comments>http://iamluca.wordpress.com/2010/02/13/we-are-the-what-and-whats-a-justin-bieber/#comments</comments>
		<pubDate>Sat, 13 Feb 2010 03:24:29 +0000</pubDate>
		<dc:creator>Luca</dc:creator>
				<category><![CDATA[Bawse]]></category>
		<category><![CDATA[Controversial]]></category>
		<category><![CDATA[Luca Recommends]]></category>
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		<category><![CDATA[Singles]]></category>
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		<guid isPermaLink="false">http://iamluca.wordpress.com/?p=2047</guid>
		<description><![CDATA[It&#8217;s almost 3am on a Saturday morning and my viewing of the completely turd Winter Olympics Opening Ceremony has been overshadowed by a certain discussion erupting on Twitter regarding the latest attempt at a marketing buzz surrounding the Haiti disaster. Firstly, i am not against Charity Singles. I actually love the idea of the world&#8217;s [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=iamluca.wordpress.com&amp;blog=6907057&amp;post=2047&amp;subd=iamluca&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.youtube.com/watch?v=Glny4jSciVI"><img src="http://iamluca.files.wordpress.com/2010/02/105014-we_are_the_world_617_409.jpg?w=450&#038;h=298" alt="" title="105014-we_are_the_world_617_409" width="450" height="298" class="aligncenter size-full wp-image-2049" /></a></p>
<p>It&#8217;s almost 3am on a Saturday morning and my viewing of the completely turd Winter Olympics Opening Ceremony has been overshadowed by a certain discussion erupting on Twitter regarding the latest attempt at a marketing buzz surrounding the Haiti disaster.</p>
<p>Firstly, i am not against Charity Singles. I actually love the idea of the world&#8217;s biggest media forces using their manipulation for the great of good once in a national disaster. I mean, lets bang out a video of every major urban artist (bar Jay-Z who already got in first of course with Mr i will chop my arm off to be known as a philanthropist Bono&#8230; and Eminem, who i just assume is probably in India rehearsing his voice?).<span id="more-2047"></span></p>
<p>So, we have a list of artists, new and old, thrown in with a clip of Michael Jackson singing the original CLASSIC track for good measure, you know, include a dead legend into a clip, should create some dollars init, or at least some YouTube comments from the lurking internet gang bangers.</p>
<p>Singing we have a wonderful cast including some true greats, Barbra Streisand and Celine Dion. Obvious man of the moment on this topic is Mr Wyclef Jean and other artists singing on the new track include Kanye West, Pink, Carlos Santana, Jennifer Hudson, Natalie Cole, Brian Wilson, Miley Cyrus, Usher, Enrique Iglesias, Josh Groban, Harry Connick Jr, Akon, Celine Dion, Snoop Dogg, LL Cool J, Busta Rhymes and Tony Bennett.</p>
<p>Then we have three people i have to flag up as&#8230;<em> what the fuck they were doing?</em></p>
<p>Firstly, Lil Wayne happens to be singing a hook. Fine, on your own waste. But singing on a track with Celine Dion. Have i missed something?</p>
<p>T-Pain aka I&#8217;m in love with a stripper aka Jay-Z ruined me aka my style of singing died years ago, is standing in a warm dimmed studio with his stupid too cool for school im auditioning for Predator 3 after we record look. Moreover, auto-tune??? What do i explain to my elders, who think this is noise pollution to compensate for your annoying garbage futuristic voice Pain?</p>
<p>Last both not least&#8230; Once in a while an artist pops up that defies the unbelievable. Someone so extraordinary that they cause such a buzz that we sit and ask, how did they do it? Well that annoying little German is Justin Bieber.</p>
<p>Not only does he have the first verse, completely killing any emotion i may build up over the duration and even forcing me to pull my hand away from my credit card where i was about to donate my hard earned donkey dollars, but he also yelps wildly like he&#8217;s not found a toy in his cereal box.</p>
<p>He kicks off the track with his vocals, most of us over the age of 18 are questioning why, who, what, where and when he became anything. Then i take deep breath, rewind the video a bit thinking maybe it was just my frustration at another marketing attempt to make money and claim to be donating to a struggling nation&#8230; erm&#8230; anyone say New Orleans?<br />
I was wrong&#8230; Bieber still exists. Who is he? Fuck knows, although i hear Usher has adopted him so he can try and grab some street credibility back, seeing that Ne-Yo has taking firm control of the scene and even Chris Brown had more success, even after becoming a most wanted man by slapping forehead.</p>
<p>To top it all off, as i was exerting the name Bieber in my tweets, i managed to gain a new follower! A Justin Bieber fan follower with her name being @meggybeebs. Show her some love&#8230; She&#8217;s gonna need it.</p>
<p>PS: I guess if this is all ok, maybe we should all be expecting Bob Geldof to drop an F64 for SBTV?</p>
<p>The single is wack, the efforts are poor and Bieber&#8217;s parents, if you are reading! Lock your kid up</p>
<p>Rant over! Here&#8217;s the video:</p>
<span style="text-align:center; display: block;"><a href="http://iamluca.wordpress.com/2010/02/13/we-are-the-what-and-whats-a-justin-bieber/"><img src="http://img.youtube.com/vi/Glny4jSciVI/2.jpg" alt="" /></a></span>
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		<title>Just Another Chapter In My Story&#8230;</title>
		<link>http://iamluca.wordpress.com/2010/01/15/progression-just-another-chapter-in-my-story/</link>
		<comments>http://iamluca.wordpress.com/2010/01/15/progression-just-another-chapter-in-my-story/#comments</comments>
		<pubDate>Fri, 15 Jan 2010 00:47:39 +0000</pubDate>
		<dc:creator>Luca</dc:creator>
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		<description><![CDATA[A post to try and explain the thoughts and feelings that we have when we are emotionally involved in a situation, and the decisions we make.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=iamluca.wordpress.com&amp;blog=6907057&amp;post=2028&amp;subd=iamluca&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://iamluca.files.wordpress.com/2010/01/56107224_a4120dd201.jpg"><img src="http://iamluca.files.wordpress.com/2010/01/56107224_a4120dd201.jpg?w=300&#038;h=225" alt="" title="Turn The Page" width="300" height="225" class="aligncenter size-medium wp-image-2029" /></a></p>
<p>It&#8217;s been a kind of rough few days and i wanted to write something to help those that may also be going through any hard times whether it be work related, relationships, financial or anything else.</p>
<p>Our lives tend to be carried by emotions and i find that especially within myself, although my business decisions are generally based on analysis and are conservative, my personal decisions, especially when i am emotionally involved, are rash and uncontrollable.<br />
I look back over the years and can see similar traits of where i have excelled in enterprising and understanding theory within business, but have always had weaknesses with becoming emotionally attached to something or someone (this can relate to a partner or are business you created from scratch yourself).</p>
<p>As time passes, we encounter challenge after challenge that sets us apart as humans, each one being more difficult, and while we should learn from previous mistakes, sometimes it&#8217;s easy to get so emotionally involved that our knowledge and our ability to analyze a situation goes out the window.<span id="more-2028"></span></p>
<p>So i am sitting here wondering about the last few days and how i got myself into a situation that i never really imagined being in (not anytime soon anyway). How it got to the point, that i had forced a decision to be made, <em>when if i had approached the scenario with the same thinking i use within business, would the outcome have been different?</em></p>
<p>While i don&#8217;t want to think too much about my decisions and the possibility of regretting the outcome, as i never want to live in regret. I can only try to understand the large gap that separates my head and my heart, without being too cliche.<br />
I know i am not the only one in this position, and while thousands of people go through pain and anguish everyday, and moreover, while we watch as a country that has been destroyed by natural disaster, where thousands of lives have been ruined, i remain positive about my future, the opportunities that are ahead and the challenges i will encounter as time passes.</p>
<p>I believe that every challenge we come up against is a test of our character; our ability to overcome. The theory that <strong>&#8216;whatever doesn&#8217;t kill me, can only make me stronger&#8217;</strong> is one that i fully accept and understand. Yet in many situations i have this involuntary desire to object against my inner strength and ability and can fall weak to my emotions, especially the memories of what we once regarded as &#8216;that perfect place&#8217;.</p>
<p>I recently found, that although &#8216;life&#8217; (in inverted commas) gets us down, depressed, negative, upset, worried, confused, uncertain etc, it is the art of <strong>&#8216;progression</strong>&#8216;, that keeps us believing in ourselves. Meaning that if you are able to move past this challenge and conquer whatever has the potential to hold you down, then you have progressed. You have moved forward, and while your brain and heart will still hold the memory, the wound will heal; thus in short, you have succeeded in that challenge. </p>
<p>I like to think of things on an annual cycle, for example,<em> is the position you are in now, a step further than the position you were in this time last yea</em>r? <em>Was 2009 a successful year for you?</em> <em>Did you end it further ahead than you was at the end of 2008?</em><br />
It was for me; as i graduated from University, participated in a great challenge with <a href="http://orangerockcorps.co.uk">Orange Rockcorps</a>, created and established an array of business ventures, networked efficiently thus creating new opportunities, made some great friends and also met a wonderful girl (i really don&#8217;t have to explain the outcome of this though).</p>
<p>This is just a brain dump of my thoughts and feelings, merely because writing this out, allows me to read about myself from an external angle. It will also act as an archive that i can look to further down the line, to monitor my progress. </p>
<p>I want to end this post, by stating this analogy.</p>
<p>Every challenge is like a chapter in a story; the story of your life. While the chapter will eventually come to an end, it does so to let another chapter begin. The next challenge will not be the final chapter in your life, and as your story goes on, each chapter will make it easier to understand what this story is about. As you progress, the book will become clear and you can conquer the rest of the story with ease.</p>
<p>As always, this is a blog of my honest thoughts and feelings, and if this helps you in anyway, please post your comments below. Any comments are appreciated and i hope you enjoyed the read.</p>
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		<title>SWOT Analysis: Your Secret Weapon</title>
		<link>http://iamluca.wordpress.com/2010/01/13/swot-analysis-your-secret-weapon/</link>
		<comments>http://iamluca.wordpress.com/2010/01/13/swot-analysis-your-secret-weapon/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 23:35:50 +0000</pubDate>
		<dc:creator>Luca</dc:creator>
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		<category><![CDATA[Analysis]]></category>
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		<description><![CDATA[The benefits of doing a SWOT Analysis.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=iamluca.wordpress.com&amp;blog=6907057&amp;post=2022&amp;subd=iamluca&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://iamluca.files.wordpress.com/2010/01/swat_group_1024x650.jpg"><img src="http://iamluca.files.wordpress.com/2010/01/swat_group_1024x650.jpg?w=300&#038;h=190" alt="" title="SWAT" width="300" height="190" class="aligncenter size-medium wp-image-2025" /></a></p>
<p>While my <a href="http://iamluca.wordpress.com/2010/01/10/the-benefits-of-performance-appraisal/">previous post</a> was on the benefits of Performances Appraisals, this one, and last of the week is all about <strong>SWOT Analysis</strong>.</p>
<p>Now for the general reader, i should problem inform you that this isn&#8217;t the understanding of how the police break down doors and storm a building all guns blazing. That would be SWAT and stands for Special Weapons And Tactics. <strong>SWOT</strong> simply stands for: <strong>Strengths, Weaknesses, Opportunities, and Threats.</strong></p>
<p>Phew, glad we cleared that up; now a SWOT Analysis will help you or your business massively because it will allow you to look closely at the foundations that build up the specifics to you or your company.<span id="more-2022"></span><br />
Generally in life and in business we spend too much time looking into the details of every minor building block, and this can cause problems with time management and being swamped in these &#8216;minor issues&#8217;.</p>
<p>You are trying to maintain and build upon any <strong>Strengths</strong>. Ideally, you must confront your <strong>Weaknesses</strong> honestly with a view to doing something about them.You would like to take advantage of any <strong>Opportunities</strong> that may present themselves. Tactics are required to minimize any <strong>Threats</strong> to your vision, team performance or problem solving.</p>
<p>I recently put together my <strong>personal</strong> SWOT analysis and below i have pasted one bullet point for each area as an example.<br />
I found it very useful and also quite liberating, as it allowed me to really be honest to myself about some of my weaknesses, when generally we don&#8217;t get a chance to expose these.</p>
<p><strong>Strengths:</strong><br />
I am excellent with communication as it is key to be on top of all correspondence, and make sure I have time to keep up to date with anyone who could be of benefit to any opportunity I am involved in.</p>
<p><strong>Weaknesses:</strong><br />
I can get bored easily, and like to mix up my day with different tasks. I tend to get distracted by what other people are doing; especially when I am not busy with a task that has a deadline. </p>
<p><strong>Opportunities</strong><br />
Utilizing connections with Social Networks especially within Digital or the Music Industry. Understanding sites such as Twitter that allow you to communicate with anyone and learning ways to manipulate this application to my benefit.</p>
<p><strong>Threats</strong><br />
Procrastination and using sites like Facebook to entertain myself, when i should be making more use of my time by researching for clients, editing my websites or building networks.</p>
<p>If you have done a SWOT Analysis before or if you create one from this, please let me know as i would love to hear your feedback. </p>
<p>Luca</p>
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		<title>The Benefits of Performance Appraisal</title>
		<link>http://iamluca.wordpress.com/2010/01/10/the-benefits-of-performance-appraisal/</link>
		<comments>http://iamluca.wordpress.com/2010/01/10/the-benefits-of-performance-appraisal/#comments</comments>
		<pubDate>Sun, 10 Jan 2010 18:35:27 +0000</pubDate>
		<dc:creator>Luca</dc:creator>
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		<description><![CDATA[The benefit of performance appraisals including my own as an example.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=iamluca.wordpress.com&amp;blog=6907057&amp;post=2015&amp;subd=iamluca&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://iamluca.files.wordpress.com/2010/01/leadership.jpg"><img src="http://iamluca.files.wordpress.com/2010/01/leadership.jpg?w=300&#038;h=300" alt="" title="leadership" width="300" height="300" class="aligncenter size-medium wp-image-2020" /></a></p>
<p>Well regular readers, this is day 6 of my 21 Day Challenge, and part of the Challenge was to write a blog post every day for 21 Days. Erm.. So i missed out yesterday to write a blog post, therefore, i will attempt to write two today.</p>
<p>After a lengthy debate session on Radio 1 DJ, <a href="http://www.mistajam.com/2010/01/10/wot-do-we-call-it/comment-page-1/#comment-5327">MistaJam&#8217;s Blog</a> about the term &#8216;Urban&#8217; or &#8216;Black&#8217; Music, which was rather interesting, (look for comments by Luca of course).</p>
<p>Moving swiftly on, this week i was set the task of creating a <strong>Personal Appraisal</strong>, so that i can pinpoint certain things about my character and about the direction in which i am heading.<br />
Appraisal offers a valuable opportunity to focus on work activities and goals, to identify and correct existing problems, and to encourage better future performance. Thus the performance of the whole organization is enhanced. <span id="more-2015"></span></p>
<p>The 4 main reasons for Appraisal are:<br />
<strong>Motivation and Satisfaction</strong> &#8211; Performance appraisal can have a profound effect on levels of employee motivation and satisfaction &#8211; for better as well as for worse.<br />
<strong>Training and Development</strong> &#8211; Performance appraisal offers an excellent opportunity &#8211; perhaps the best that will ever occur &#8211; for a supervisor and subordinate to recognize and agree upon individual training and development needs.<br />
<strong>Recruitment and Induction</strong> &#8211; Appraisal data can be used to monitor the success of the organization&#8217;s recruitment and induction practices.<br />
<strong>Evaluation</strong> &#8211; At its most basic level, performance appraisal is the process of examining and evaluating the performance of an individual.</p>
<p>So within these four values, i was set a specific set of questions on how to construct this task.<br />
<strong>- What is my Ultimate Vision?</strong><br />
<strong>- Why am I Doing This?</strong><br />
<strong>- 3 areas to strive for?</strong><br />
<strong>- Define a set of goals that i want to achieve.</strong></p>
<p>Those are four questions that can help to define your reasons for the job, task, project, challenge of which you are undertaking. Take time to think about each area, as it will help you to understand yourself and your thinking. Be clear and honest, and try not to think too hard about it, as the answers are within you, and not within research.</p>
<p>As this blog acts as a diary of my thoughts, and i want to be able to help others with my knowledge and understanding, i have decided to lay out my answers below. They are honest and i hope it helps you to put together your own thoughts and visions.</p>
<p><em>Note: This is a personal performance appraisal, directed at my path within Digital and Social Media and learning to become a life skills coach. The answers may not work for you also.</em></p>
<p><strong>My Ultimate Vision</strong><br />
The vision and plan is to create a financially free life style by working in various areas of Digital and predominantly public speaking to organizations about standard intrinsic life skills that most people ignore. I want to educate anyone who wants to listen and build up a reputation to be a successful life coach within the industry.</p>
<p><strong>Why am I Doing This?</strong><br />
1) Because i have found that i understand the industry and the market 2) To prove to myself and those around me that i have the ability to succeed in a chosen path and create something from nothing.</p>
<p>I have participated in many different areas of business and have found that the one trait that i take with me into all areas is Leadership. I have an organic skill at being able to inspire and motivate others and find that i am at my peak when all those around me are benefiting from advice i have offered. While i am growing every day, i feel that my knowledge and understanding of leadership and motivational strategy is at a substantial level to offer advice to others, but still find that using the information for my own understanding is more difficult, mainly due to fear factors that i need to combat based around success and failure.</p>
<p><strong>3 areas to strive for:</strong><br />
- To contribute something positive to humanity. This can be accomplished through inventing a great product or service, establishing a charity which really causes results, or becoming an asset to society.<br />
- To develop a vision and life path and be confident that this path will lead me to personal success and happiness. The greatest tragedy in life is not death, but living without a purpose.<br />
- To understand that life is short and the more we procrastinate that more of life we waste away. I want to provide myself with the opportunity to experience as much of the world and different cultures as possible.</p>
<p><strong>Clearly defined goals in what you want to achieve:</strong><br />
- I want to create a clear cut goal setting theory that simplifies the path from idea to execution. This would mean an improvement of my planning and strategic methods.<br />
- To be healthy in body and mind: By regularly taking part in fitness and living a healthy lifestyle, waking up early everyday and creating a winning routine that i stick to.<br />
- To be part of a leading organization within the industry, not as an employee, but as an influencer, partner or creator.<br />
- To have a leading reputation of helping people to achieve in their projects, and create a personal product ie: a website or book that means i do not need to qualify myself to get clients.<br />
 &#8211; To be financially free, with a significant income, shares in business and beginning on the property ladder.<br />
- Finally, to be able to look after my parents financially so they no longer have to worry.</p>
<p>Any questions or feedback would be appreciated, if you could leave a comment below.</p>
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		<title>Which Websites Do You Visit The Most and Why?</title>
		<link>http://iamluca.wordpress.com/2010/01/08/what-sites-do-you-use-the-most/</link>
		<comments>http://iamluca.wordpress.com/2010/01/08/what-sites-do-you-use-the-most/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 00:08:25 +0000</pubDate>
		<dc:creator>Luca</dc:creator>
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		<description><![CDATA[A post about which websites i visit on a daily basis and why. Which sites are your favorites?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=iamluca.wordpress.com&amp;blog=6907057&amp;post=2002&amp;subd=iamluca&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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<p>While watching<strong> Celebrity Big Brother</strong>, which is actually quite jokes this time around and at the same time browsing the net (yep multi-tasking), i took a look at the tabs i have open and decided that i would write a short post about the sites that i use most regularly (bookmarks).<br />
So what sites do you visit most frequently and it would be interesting to know what everyone has as their home page too!</p>
<p>So my home page is <a href="http://google.co.uk">Google </a> (durr) and generally i don&#8217;t use Google unless i am researching, so my first click will be towards a bookmark in my toolbar. Now, we all have that one site which we click to before we click anything else, and for a long time mine was <a href="http://twitter.com/iamluca">Twitter</a>, but for the last few days, my first click is of course&#8230; this one (<a href="http://iamluca.co.uk">my blog that is</a>). <span id="more-2002"></span></p>
<p>So these are my most visited sites and what i generally utilize each one for:</p>
<p><a href="http://twitter.com/iamluca">Twitter</a>: 2009 was a huge year for the microblogging site and while 140 characters isn&#8217;t a lot to work with, i use it primarily to network with people that are either within my field (digital and music) or interested in my blog.</p>
<p><a href="http://facebook.com/iamluca">Facebook</a>: The king of social networks has a firm place in my browser, although i spend most of the day closing the tab and re-opening it due to the distraction.</p>
<p><a href="http://hotukdeals.com">HotUKDeals</a>: A great site for finding the best consumer deals in the UK, trading with members in the forum that is much more respected than <a href="http://ebay.co.uk">eBay </a>and also using the forum features within in deal or trade. Love it!</p>
<p><a href="http://mail.google.com">Gmail</a>: I use Gmail rather than using Mac Mail simply because of the chat feature within the page. Very handy to speak with your mail contacts.</p>
<p><a href="http://www.ted.com/">TED</a>: Ted.com is one of my favorite and also most inspiring bookmarks. It&#8217;s primarily a video site built on &#8216;Ideas Worth Spreading&#8217;. The content is King and watching one video will turn you into a super geek jam packed with knowledge!</p>
<p><a href="http://theworstkeptsecret.com">The Worst Kept Secret</a>: A blog site designed to teach you &#8216;what you didn&#8217;t learn at school&#8217;. Based around Music and Media, TWKS uses Social Media to teach common sense life skills in a fun and entertaining way.</p>
<p><a href="http://teamsuprememusic.com">Team Supreme</a>: Whilst i spent the best part of six months blogging about Urban Music, and although my writing game kicks arse, i was always playing catch up with the content kings at <a href="http://teamsuprememusic.com">Team Supreme</a>. Forget Limewire, these guys are your source for Urban Music!</p>
<p><a href="http://sbtv.co.uk/">SBTV</a>: While this kid has the <a href="http://www.youtube.com/smokeybarz">YouTube</a> game locked with a cast iron door and secured with a pair of iron giant bodyguards, his <a href="http://sbtv.co.uk">new website</a> is not only looking swish, but also throwing up all that tip top content from the <a href="http://www.youtube.com/smokeybarz">YouTube channel</a> and more! Created by the genius&#8217; over at <a href="http://www.creativenerds.org/">Creative Nerds</a>, <a href="http://sbtv.co.uk">SBTV</a> is one video site to keep in your toolbar.</p>
<p><a href="http://www.incomediary.com/category/blogging/">Income Diary</a>: The blog site that gives us a direct insight into making money online. <strong>Michael Dunlop</strong> created the site and is a 20 year old on his way to becoming a gazillionaire.</p>
<p><a href="http://www.chrisbrogan.com/">Chris Brogan&#8217;s Blog</a>: There are a shed load of people in the digital world claiming to be &#8216;Social Media Gurus&#8217;, but this guy has his writing and advice down to a tee. Brilliant posts and great information for bloggers and internet geeks!</p>
<p><a href="http://mashable.com/">Mashable</a>: Lets keep it simple: Mashable is &#8216;The Social Media Guide&#8217;.</p>
<p><a href="http://www.google.com/analytics/">Google Analytics</a>: One of the most genius sites in internet history. This application allows you to embed a simple piece of code within your site or blog and monitor all of your statistics. From where your viewers are coming from, whose talking about what and where they go to when they leave your site. It&#8217;s the ultimate geek tool!</p>
<p><a href="http://uk.ign.com/">IGN</a>: Last but not least. Any gaming geek wouldn&#8217;t be complete without a daily visit to the <a href="http://uk.ign.com">Internet Gaming Network (IGN)</a>. Trailers, Reviews, Ratings and News, it has it all!</p>
<p>There you have it, these are the main sites that i will check every day. You may be wondering why i don&#8217;t check a news site like <a href="http://bbc.co.uk">BBC</a>, and it&#8217;s because <a href="http://twitter.com/iamluca">Twitter</a> covers that for me. Simples!</p>
<p><em>What sites do you visit regularly? Are your favorite sites making your time spent on the internet worth while? Have you found any of my bookmarks interesting or informative?</em></p>
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		<title>Who Says I Have To Work To Your Schedule?</title>
		<link>http://iamluca.wordpress.com/2010/01/07/who-says-i-have-to-work-to-your-schedule/</link>
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		<pubDate>Thu, 07 Jan 2010 01:57:21 +0000</pubDate>
		<dc:creator>Luca</dc:creator>
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		<category><![CDATA[Working]]></category>

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		<description><![CDATA[An argument about the five day working week that society implies we should keep to to ensure our tasks are complete.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=iamluca.wordpress.com&amp;blog=6907057&amp;post=1996&amp;subd=iamluca&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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<p>If you have read my blog the last few days you would have noticed that i) i have returned from a dormant phase in the blogersphere and ii) <a href="http://iamluca.wordpress.com/2010/01/05/21-days-to-create-a-habit-my-challenge/">i have set myself a 21 day challenge</a> to test out <a href="http://www.stevenaitchison.co.uk/blog/2006/08/18/a-new-habit/">the theory</a> that if you do something every day for 21 days it will become a habit. </p>
<p>Well it&#8217;s Day 3 of my challenge and it&#8217;s going well at the moment as i have been to the gym every day this week (twice yesterday actually), im eating healthy and im also, as you can see, blogging daily too.<br />
Rather than bore you with the salad that i ate today or how many reps i did with a dumbbell, i think it&#8217;s about time i got you people thinking. <em>Now how can i do that?</em> I didn&#8217;t think of this whilst in the sauna this evening, as i have spoken about this topic with people previously, but i would like to get your thoughts about the working week and the infamous eight hour day.</p>
<p>As it stands in the UK, the standing working week is eight hours per day and five days per week. In this time we are to achieve whatever tasks our job relies upon so that we can be set free for our two days off.<span id="more-1996"></span> Now before anyone starts assuming ive done masses of research to justify any argument, i haven&#8217;t. I try and keep my posts off the cuff enjoyable, with a slight twist of nerd, and maybe add in a hint of controversy. Okie dokie&#8230;</p>
<p>As everything in life comes in twos (good/bad, yes/no, boy/girl, <a href="http://celebsolicit.com/wp-content/uploads/2009/11/RoxanneViaDlisted1.jpg">Alex Reid/Roxanne</a>) i want to understand, the concept of self employed (freelance) and employed. So, hypothetically, <em>if i am employed by a company, i tend to accept the fact that i am secured into a contract of 35-40 hours, over a five day period, right?</em> And if i am self employed or freelance, i choose my hours and work around my clients or something like that.</p>
<p><em>So who invented the theory that we work this five day period? </em><a href="http://en.wikipedia.org/wiki/Eight-hour_day">Robert Owen</a> that&#8217;s who. Well this plank isn&#8217;t alive for me to interview, so i&#8217;ll just expand my argument a little further myself.</p>
<p>My theory is this: If you were given a project to complete, to work on all week (Monday &#8211; Friday), due in on Friday afternoon, it would probably take you all week to complete. Maybe because you procrastinate a bit and get it done Thursday evening, or because you may be a perfectionist and research the f**k out of it, anyway, <strong>what if, you were offered an all expenses paid trip to Las Vegas, leaving on the Wednesday, but only if you could get the project completed by Tuesday?</strong> The next day, that is.<br />
Erm&#8230;. &#8220;I can&#8217;t do it, i need all week to complete this&#8221;? Sorry but i don&#8217;t think i would hear those words.</p>
<p>The point of the argument is that society has a grasp on the employed person, stating that this is your week, in this week you have X amount of tasks and these tasks will take all this week to complete. <em>Why will they take all week? </em>The reason is because there is no incentive to complete them sooner. You&#8217;re not receiving any direct benefits, and as your boss, their job (instructed to them by their head honcho) is to make sure all the tasks are complete by that Monday morning meeting.<br />
If you do complete it before Friday, they&#8217;ll probably only tell you to double check it or throw you another task anyway!! No company boss wants to see someone excel so quick by completing tasks effortlessly with no reason, because they become a challenge. <em>In a recession, who wants a challenge?</em> No thanks, lets keep the pawns doing as they are told.</p>
<p><em>So do we argue?</em> Nope, because all we care about is 1) making our bosses happy 2) ensuring we still have a job and 3) guaranteeing that pay cheque.</p>
<p><em>However, If it was your company or if you are freelance, it would be a different story though right?</em> The deadline is yours to meet, and if you achieve it in quicker time, you have more time to seek further opportunity, you have a happy client, you can enjoy yourself and feel proud for the achievement, bum around with your spare time, play with your kids or whatever. <strong>You improve as an individual knowing you can achieve tasks without being set deadlines externally, moreover you are your own boss, and understand the simple rule that time management is pivotal to success. </strong><br />
This success is something an employer does not want to see, because an employer needs you, to do your job, that makes them money.</p>
<p>Recently i undertook this challenge myself from both sides of the spectrum; i was given a task by a previous employer; to create a digital proposal for their company. It was set on a Friday and due the following Friday. I completed it at 3pm on deadline day. <em>Could i have completed it a day before, two days before, or even the previous weekend?</em> Of course! But i didn&#8217;t because i had no reason to. I was employed by that company and paid to be there daily, Monday to Friday. I may as well keep myself entertained on a project than i was immersed in, than start a new project mid-week and give myself extra work at no extra benefit.</p>
<p>I then had a freelance task, <a href="http://www.theworstkeptsecret.com/2010/01/top-10-reality-tv-music-stars-within-social-media/">to create a blog post, </a>set in mid December with a deadline for January 4th. I completed this post before Christmas. <em>Now what made me complete this task way before the deadline?</em> Incentive, that&#8217;s why. <strong>The benefits of proving you are a competent manager of yourself and your time, with the ability to guarantee completion and prepare for the next opportunity.</strong></p>
<p>So going back to the theory of society and the five day week; <strong>who says i have to work to this schedule?</strong> If you are employed, begin working to your own deadlines (obviously don&#8217;t over run any set deadlines) and see what potential you have by excelling beyond the restraints of your employer. The next time you get set a project or a task with a deadline, ask yourself if this could be completed much sooner, if you complete it sooner, <em>what do you gain or would you prefer to just complete it by the deadline set?</em></p>
<p>Please share your thoughts on this theory, i&#8217;d love to hear from both sides of the playing field.</p>
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		<title>21 Days To Create A Habit &#8211; My Challenge</title>
		<link>http://iamluca.wordpress.com/2010/01/05/21-days-to-create-a-habit-my-challenge/</link>
		<comments>http://iamluca.wordpress.com/2010/01/05/21-days-to-create-a-habit-my-challenge/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 21:47:53 +0000</pubDate>
		<dc:creator>Luca</dc:creator>
				<category><![CDATA[Luca Recommends]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[21 days]]></category>
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		<description><![CDATA[The 21 day Challenge to create a motivational lifestyle by undertaking regular health and fitness and blogging consistently. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=iamluca.wordpress.com&amp;blog=6907057&amp;post=1984&amp;subd=iamluca&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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<p>Yesterday i decided to get back into the blog game, i was actually sitting in the steam room at the leisure center when i began to brainstorm. I hadn&#8217;t written a decent post in a while and where the majority of my readers type the <a href="http://iamluca.co.uk">iamluca url</a> and expect to watch a new music video or free download, i hate to disappoint but that chapter has taken a leap off a 80 story tower block. If you do want your daily Urban Music fix i suggest you check out my good friends at <a href="http://teamsuprememusic.com">Team Supreme</a>, cos they have the Urban Music Blog game locked down.</p>
<p>Back to the story now; so i am sitting in the steam room, towel over my head and all that, deep breaths soaking up the aroma and Aloe Vera the chap next to me has sprayed, when i remembered something that <a href="http://twitter.com/andrew_davis">Andrew Davis</a> told me a few weeks back. Now for reference, Andrew is a mentor, a colleague of mine, and the creator of <a href="http://theworstkeptsecret.com">The Worst Kept Secret.</a></p>
<p><em>&#8220;If you do something 21 days in a row it becomes a habit.&#8221;</em> Andrew stated. I don&#8217;t usually question Andrew,<a href="http://www.google.co.uk/search?q=21+habit&amp;ie=utf-8&amp;oe=utf-8&amp;aq=t&amp;rls=org.mozilla:en-US:official&amp;client=firefox-a"> i prefer to just Google</a> something and i haven&#8217;t yet found a time when he speaks out of his arse so i can take his statements as a valid argument.<span id="more-1984"></span></p>
<p>This got me thinking about what i needed to be doing and not only habits that i would like to create, but also those that i could break. So that simple <a href="http://www.google.co.uk/search?q=21+habit&amp;ie=utf-8&amp;oe=utf-8&amp;aq=t&amp;rls=org.mozilla:en-US:official&amp;client=firefox-a">Google Search</a> lead me to <a href="http://www.stevenaitchison.co.uk/blog/2006/08/18/a-new-habit/">a blog post by a guy called Steven Aitchison.</a> Steven writes a very interesting blog focused around &#8216;positive thinking and challenging the mind.&#8217; You should definitely check it out!</p>
<p>Now i didn&#8217;t care too much about finding further research about whether this is a credible statement, i mean, why waste more time when i have to <a href="http://iamluca.wordpress.com/2010/01/04/get-off-the-bench-and-into-the-game/">get off the bench and into the game</a>. I was more interested in what habits would help me move forward in 2010 and a step closer to that bright light (success by the way, not heaven).</p>
<p><em>So what was the first habit i wanted to imply with a 21 day challenge?</em> It had to be the all important fitness task. Having exchanged regular exercise for selection boxes, Cadburys Heroes and weeks old dry turkey for the last three weeks, it was time to get my Spiderman physique back on. (That means im hoping to just <a href="http://www.pollsb.com/photos/o/28131-peter_parker.jpg">wake up hench and pose in the mirror</a>).<br />
<strong>21 days of hardcore fitness</strong> await me&#8230; well actually 19 cos by the time of writing this i have been to the gym the last two days. If i cant make it to the gym, i have to make sure i go for lengthy hour run, armed with snow boots and a fur coat <a href="http://www.ugo.com/movies/bizarre-training-montages/images/entries/rocky-iv.jpg">Rocky IV style</a>.</p>
<p>The second habit goes hand in hand with the above one: <strong>21 days of healthy eating.</strong> What would be the point of training like<a href="http://punjapit.files.wordpress.com/2009/11/ivandrago.jpg"> Ivan Drago</a> if im gonna polish off a portion of cheesy chips for dinner. </p>
<p>Healthy eating consists of three main meals:<br />
- Breakfast: A bowl of Special K or two boiled eggs with wholemeal bread and a glass of fresh juice.<br />
- Lunch: A Salad with olive oil dressing or a sandwich (no crisps).<br />
- Dinner: A meat or fish, freshly cooked with minimal seasoning and hand cut potatoes with a side salad.</p>
<p>Fortunately i am actually a pretty good cook, compliments of the Italian parents, so this won&#8217;t be a problem. If you think not being able to cook will put an end to your washboard stomach regime, i suggest bookmarking a <a href="http://www.jamieoliver.com/">Jamie Oliver site</a>.</p>
<p>The third and final habit i am installing is this one. To <strong>write a blog post every day for 21 days</strong>; and like i said in <a href="http://iamluca.wordpress.com/2010/01/04/get-off-the-bench-and-into-the-game/">yesterdays post</a> it doesn&#8217;t really matter what you are writing, as long as you are writing something. If it stops you chatting waffle on Facebook to friends that you hoped that you got rid of five years ago, its a good thing. It will also be a good chance for me to keep track of my progress also, so im excited about doing this one.</p>
<p>So these are my three habits:</p>
<p>• 21 days of Fitness training (Gym, Running, Home workout).<br />
• 21 days of Healthy eating (Three healthy meals per day)<br />
• 21 days of blog posting.</p>
<p>And there we have it, i will be enforcing these until Sunday 24th January. If this theory is correct i should be rocking a string vest with a pair of bulging biceps that will get me a date with Katie Price by the following Monday.</p>
<p>I actually don&#8217;t have any habits that i would be interesting in breaking, maybe to stay of <a href="http://facebook.com/iamluca">Facebook</a> cos it is that distracting, but my blog posts feed to Facebook and it would be rude of me, giving Social Media advice to people, when i don&#8217;t use the site myself.</p>
<p>Good habits that some may want to break are: Stop Smoking, No Chocolate, Sweets or Crisps, No Fast Food, Don&#8217;t use your computer after a certain time etc.</p>
<p>If this post interests you and you decide to take the challenge also, please feel free to contact me and keep me updated via a reply to this post, via my email which is info@iamluca.co.uk or via my <a href="http://twitter.com/iamluca">twitter.</a></p>
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